Monday, November 28, 2005

888-ELF What?


Virgin Mobile 2005 Campaign
Originally uploaded by gadget.
I love a smart advertising campaign. When a company goes nuts though, that's even better. Who else should go a little crazy, and not take life so seriously than Richard Branson, billionaire playboy. That statement was said only out of the extreme jealousy that I have for him. The return of the 2004 Virgin Mobile holiday campaign is silly and fabulous. I can't even believe that RadioShack's name is mentioned within the voice script. It's more Best Buy style, who was a launch partner for their MVNO (mobile virtual network operator) wireless service anyway. And who on this earth is going to remember and be able to type www.chrismahanukwanzakah.com? I absolutely love it. You must call their toll-free number to really get into it. I'm pretty sure that they are not "harvesting" phone numbers for future customers, although they could. And by the way, dialing *67 will not block your ANI (like Caller ID) inbound number since they are footing the bill for the call. Hell, even if a gay elf calls you back after the holidays to say thanks for calling the number it's worth it! Call 888-ELF-POOP for a customer service IVR system that takes voicemail hell to a new level.

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